Nutrilite Health Institute FAQ
Nutrilite Health Institute Newsroom General Questions
Q: Why was the Nutrilite Health Institute Center for Optimal Health built?
A: The Nutrilite Health Institute Center for Optimal Health is an education center where people from all over the world can learn more about how to achieve optimal health. With today’s concerns about obesity and chronic disease, and a lot of confusion about the supplement industry in general, the Center for Optimal Health encourages people to learn more about their individual health and fitness and take a look at the strong science and expertise behind NUTRILITE™ products.
Through the Nutrilite Experience, visitors to the Center for Optimal Health will learn about their
personal health and NUTRILITE products directly from top scientists, along with health, fitness, and
NUTRILITE brand experts. For Independent Business Owners who sell NUTRILITE products through Amway, the COH will provide an in-depth understanding of the science and technologies behind the
The Nutrilite Health Institute offers The Nutrilite Experience—an informative, interactive, and customized way to help people reach for optimal health. Business Owners meet with medical and fitness experts, undergo blood work and other tests, and receive a tailored nutrition and fitness plan to reach their goals. Many will also receive an evaluation of their genetic predisposition to certain health conditions. To date, thousands of business owners and sales representatives from around the world have participated in the Nutrilite Experience.
Q: How is the Center for Optimal Health affiliated with the NUTRILITE brand and the Nutrilite Health Institute?
A: NUTRILITE is one of the leading health and nutrition brands in the world, with more than 200 nutritional products sold in 50 countries through Amway. The Center for Optimal Health is the international headquarters of the Nutrilite Health Institute—a worldwide collaboration of experts dedicated to helping people achieve optimal health through research, education, and practical, personalized solutions.
Q: What is the relationship between the Nutrilite Health Institute Center for Optimal Health and Amway, Amway Global and Access Business Group?
A: Alticor Inc. owns the NUTRILITE brand and is the parent company of Amway Global Inc., Amway Corp. and Access Business Group LLC. The Center for Optimal Health is the international headquarters for the Nutrilite Health Institute, which focuses on NUTRILITE product research and development. NUTRILITE products are sold by Amway Global Independent Business Owners in North America, and by Amway business owners and sales representatives throughout the rest of the world. Access Business Group is the company that owns and operates the product development, manufacturing, and distribution facilities for the Alticor family of companies.
Q: When was the Center for Optimal Health built?
A: Construction for the Nutrilite Health Institute Center for Optimal Health began on April 7, 2004, with the grand opening on May 3, 2006.
Q: What was the cost of building the new facility?
A: More than $10 million was invested into the construction of the Nutrilite Health Institute Center for Optimal Health facility.
Q: Why did you choose Buena Park as the location for this center?
A: Buena Park has been the home of the NUTRILITE brand since 1946. In 1996, the Nutrilite Health Institute, formerly known as the Rehnborg Center for Nutrition and Wellness, was established. The mission of the Nutrilite Health Institute is to provide nutrition education, conduct plant-based nutrition science research, and function as a repository of the collective knowledge of nutrition science and the NUTRILITE brand. The Nutrilite Health Institute provides the science behind the world’s leading brand of nutritional supplements.
Q: How large is the new facility?
A: The Nutrilite Health Institute Center for Optimal Health is approximately 33,000 square feet. The entire Nutrilite campus in Buena Park includes 22 acres.
Q: Who will work at the Nutrilite Health Institute Center for Optimal Health?
A: Day-to-day management of the Nutrilite Health Institute Center for Optimal Health draws expertise from several different departments, including guest relations, security and the wellness staff. The Nutrilite Health Institute Director and Medical Director also have offices in the Center. In addition, scientists use the facility for conferences, demonstrations and meetings. The Center is run primarily by the guest relations staff, who are responsible for managing tours, Nutrilite Experience programs and scheduling for the building.
Q: How will the Nutrilite Health Institute Center for Optimal Health benefit the business owners and sales representatives who sell NUTRILITE products?
A: The Nutrilite Health Institute Center for Optimal Health and affiliated NUTRILITE brand centers around the world are home to the Nutrilite Experience, an informative, interactive, and customized experience program focused on personal health and the NUTRILITE brand. This program is available to more than three million business owners and sales representatives around the world who sell NUTRILITE products through Amway. Participants receive a written diet and lifestyle assessment as well as an overall health assessment of their current level of wellness using blood work and other tests. Many will also receive an evaluation of their genetic predisposition to certain health conditions. On-site medical and fitness professionals then provide personalized nutrition, fitness, and supplementation recommendations, along with lifestyle tips to help participants reach their wellness goals. The Experience also assists business owners in developing a successful marketing and merchandising plan to help them grow healthy businesses.
Q: What kind of training is provided in the Nutrilite Experience?
A: Training is provided by qualified experts in the nutrition, fitness, and medical fields. Each Nutrilite Experience participant also is provided with a Personal Digital Assistant (PDA) which presents the program in participants’ native language, including key program highlights, video clips and a virtual tour of the Nutrilite Health Institute Center for Optimal Health. To date, thousands of business owners and sales representatives from around the world have participated in the Nutrilite Experience.
Q: Can you tell me about the scientific research behind NUTRILITE products and brand?
A: The NUTRILITE brand is much more than a high quality line of products. The Nutrilite Health Institute in Buena Park, California, actively maintains a leadership position in health and nutrition through an international research program drawing on expertise from around the world. More than 100 scientists, experts and educators are involved in clinical research, product development, and brand education. Nutrilite has been partnering with top clinical research organizations for more than 50 years. It has pursued many different kinds of research programs.
Q: How will this new center change the way Nutrilite supports employees and IBOs?
A: Nutrilite has always acted as a trusted and committed partner in the personal health and growth of all employees and people who sell NUTRILITE products worldwide through Amway. The Nutrilite Health Institute Center for Optimal Health and its affiliated brand centers around the world strengthen this commitment through education, training, and personal health assessments.
Q: How many business owners and sales representatives do you expect to visit the Nutrilite Health Institute Center for Optimal Health and affiliated brand centers in 2006? What are the costs?
A: Tens of thousands of people are expected to visit the Nutrilite Health Institute Center for Optimal Health and affiliated brand centers in 2006. It is important for us to help business owners build healthier businesses through our programs, but we also want to help them build healthier lives. Since the programs are customized each time, the costs vary, depending on number of days and content of the specific session.
Q: What are the hours of operation? Is the Nutrilite Health Institute Center for Optimal Health open to the public?
A: The Nutrilite Health Institute Center for Optimal Health is open to the public for general tours of the exhibit and the manufacturing facility. Full tours of both facilities last two hours. General tours are available Monday through Thursday at 9:00 am and 1:00 pm and by appointment. If you would like a tour, please call the guest relations department at 714-562-6250 to schedule a tour.
Q: How does the Nutrilite Health Institute Center for Optimal Health plan to support the surrounding community and general public?
A: The NUTRILITE brand has a long history in Buena Park, CA and is deeply dedicated to the local community. The introduction of the Nutrilite Health Institute Center for Optimal Health allows us to continue and expand support for our local Buena Park schools and programs. In addition to judging science fairs, hosting Job Shadow Days and actively supporting our local Boys & Girls Clubs, the Nutrilite Health Institute is also committed to Amway’s One by One program, a global campaign dedicated to the welfare of children around the world.
Q: Are there any other centers like this in California? Or the United States?
A: The Nutrilite Health Institute Center for Optimal Health is unlike any other facility in that it serves as the headquarters for an international scientific advisory board and a health assessment center. The hands-on training and education programs designed for the people who sell and distribute NUTRILITE products through Amway are also offered at affiliated Nutrilite brand centers throughout the world.
* This institution provides scientific research services to the Nutrilite Health Institute (NHI). The research is funded by NHI and the inclusion of this institution on the web site is not an endorsement of NUTRILITE-branded products.
Media/journalist inquiries: 616.787.7565