The natural, protective substances found in plants that also give them their unique color are called phytonutrients (or "plant nutrients").
To get the full range of health benefits associated with plant nutrients, you should eat a rainbow of color every day.
Click on the color tabs below for information about the fruits and vegetables associated with each color,
the key phytonutrients they contain and their individual health benefits.
Key Phytonutrients
LYCOENE ELLAGIC ACIDE
Red - Nutrients Your Body Will Love
Delicious reds range from sweet strawberries to spicy red peppers.
Fruits & Vegetables
- Cherries
- Cranberries
- Red Apples
- Pomegranate
- Radishes
- Raspberries
- Tomatoes
Health Benefits
- Prostate Health
- DNA Health
Key Phytonutrients
ANTHOCYANIDINS, RESVERATROL
Purple - Into the Blue ... and Purple
Rich in color, flavor, and most importantly, nutrients. Purple and blue fruits and vegetables support heart and brain health and provide excellent antioxidant protection.
Fruits & Vegetables
- Black Currants
- Eggplant
- Plums
- Beets
- Blackberries
- Blueberries
- Grapes
Health Benefits
- Cognitive Health
- Heart Health
- Support Arterial Function
- Antioxidant Protection
Key Phytonutrients
EGCG, ISIOTHIOCYANATE, LUTEIN/ZEAXANTHIN, ISOFLAVONES
Green - Freshen Your Diet with Green
Green fruits and vegetables support arterial function, cell health, lung and vision health and help maintain healthy liver function. They also help facilitate interaction between cells and maintains healthy cell growth.
Fruits & Vegetables
- Spinach
- Lettuce
- Broccoli
- Green Beans
- Soy beans
- Green Tea
- Green Peppers
Health Benefits
- Cell Health
- Support Arterial Function
- Lung Health
- Maintain Healthy Liver Function
Key Phytonutrients
ALLICIN, QUERCETIN
White - Feeling Right with White
White fruits and vegetables are savory favorites and a tasty way to support a healthy lifestyle.
Fruits & Vegetables
- Pears
- Cauliflower
- Garlic
- White Kidney Beans
- Horseradish
- Mushrooms
- Onions
Health Benefits
- Maintain Healthy Bones
- Circulatory Health
- Support Arterial Function
Key Phytonutrients
ALPHA-CAROTENE, BETA-CAROTENE, HESPERITIN, BETA-CRYPTOXANTHIN
Orange - Orange and Yellow for a Brighter Day
Sunny colors for a happy, healthier you.
Fruits & Vegetables
- Corn
- Pineapple
- Lemons
- Passion Fruit
- Oranges
- Carrots
- Papaya
Health Benefits
- Eye Health
- Healthy Immune Function
- Maintain Skin Hydration
- Healthy Growth and
Development
